|本期目录/Table of Contents|

[1]侯怡如,汪祚军*.社会情境对说服的影响:身份一致性效应?[J].宁波大学学报(教育科学版),2018,40(4):21-025.
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社会情境对说服的影响:身份一致性效应?(PDF)
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《宁波大学学报》(教育科学版)[ISSN:1008-0627/CN:33-1214/G4]

卷:
第40卷
期数:
2018年4期
页码:
21-025
栏目:
教育心理学
出版日期:
2018-07-10

文章信息/Info

Title:
-
文章编号:
10080627(2018)04-0021-05
作者:
侯怡如汪祚军*
(宁波大学 教师教育学院,浙江 宁波 315211)
Author(s):
-
关键词:
-
Keywords:
social context persuasion identity the same identity effect
分类号:
B849
DOI:
-
文献标志码:
A
摘要:
本研究旨在检验社会情境对说服效果的影响,并考察他人身份是否存在参照效应的差异。研究中被试首先阅读带有社会情境的广告信息,之后对其态度进行评定。研究结果显示:含有社会情境广告信息的说服效果比无社会情境广告信息的说服效果好,个体在被说服时会参照社会情境信息中他人的态度;个体在进行社会参照时,会更多地参照与自己身份一致他人的态度。
Abstract:
This study aims to examine the effects of the social context on persuasion and the difference of identity. The subjects were asked to read advertising information in different social contexts, and then the attitude of the subjects was measured on different advertising information. The results show that: the persuasion effect of advertising information in the social context is better than that in no social context, and the same identity effect is significant, with the subjects to choose the same products as those of the same identity

参考文献/References:

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[17].Hou Yi-ru, Wang Zuo-jun
[18].( College of Teachers Education, Ningbo University, Ningbo 315211, China )
[19].Abstract: This study aims to examine the effects of the social context on persuasion and the difference of identity. The subjects were asked to read advertising information in different social contexts, and then the attitude of the subjects was measured on different advertising information. The results show that: the persuasion effect of advertising information in the social context is better than that in no social context, and the same identity effect is significant, with the subjects to choose the same products as those of the same identity.

备注/Memo

备注/Memo:
基金项目:浙江省自然科学基金项目“群体共享情绪的放大效应”(LY17C090001) *通讯 收稿日期:2018-01-10
作者简介:汪祚军(1971-),男,安徽安庆人,副教授/博士,主要研究方向:心理学。E-mail: wangzuojun@nbu.edu.cn表5 产品种类被试对被试产品选择的二元logistic回归分析
更新日期/Last Update: 2018-07-03