|本期目录/Table of Contents|

[1]余辉.从“叠加”到“相融”:高校媒体融合路径探析[J].宁波大学学报(教育科学版),2018,40(1):71-074.
 YU Hui.-[J].JORNAL OF NINGBO,2018,40(1):71-074.
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《宁波大学学报》(教育科学版)[ISSN:1008-0627/CN:33-1214/G4]

卷:
第40卷
期数:
2018年1期
页码:
71-074
栏目:
高等教育
出版日期:
2018-01-16

文章信息/Info

Title:
-
文章编号:
10080627(2018)01-0071-04
作者:
余辉
Author(s):
YU Hui
( Publicity Department, Ningbo University, Ningbo 315211, China )
关键词:
-
Keywords:
campus media integration and development path
分类号:
-
DOI:
-
文献标志码:
A
摘要:
-
Abstract:
Nowadays, campus media has undergone a rapid growth, showing a pattern overlapped by traditional media and emerging media which need to be integrated through internal impetus, mechanism construction and integration pattern to be further improved and innovated. This paper reviewed existing literature and conducted a statistical survey to explore the internal dilemma of resource allocation, content, form and mechanism in campus media integration. It proposed that steps may be taken to shift the operation philosophy from operators to audiences, restructure professional personnel to versatile talents, transition closed-style production to open-style production, and transform the organization from parallel mode to pluralistic-integrative mode to promote the development of campus media from overlap to integration

参考文献/References:

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备注/Memo

备注/Memo:
基金项目:2016年省教育厅一般科研项目“新媒体加强社会主义核心价值观教育研究Y201636029) 收稿日期:2017-10-12
作者简介:余辉(1979-),男,浙江临海人,讲师,主要
更新日期/Last Update: 2018-01-15